Everyone wants a KOL in their corner. It sounds like an easy win. Get a big name to tweet your project and wait for the buy pressure. But here is the truth: 99 percent of KOLs and Telegram callers in crypto are a waste of money.

In crypto, visibility is everything. If no one sees you, you do not exist. That is why shilling is not just a tactic. It is the most powerful weapon in your marketing arsenal.

In crypto, hype fades fast but a loyal community sticks. At Degen.io, we have seen one thing separate the short-lived from the long-term winners: community.