Bored Normie - Meme Coin Presale

Bored Normie, a playful meme coin on the Solana blockchain, sought rapid community expansion and increased market visibility ahead of their launch. With modest initial numbers, the client required a comprehensive approach to rapidly grow their Telegram and X (Twitter) presence, generate substantial buzz, and secure successful fundraising.

Approach

• Strategy and Planning Degen.io developed a targeted viral marketing strategy utilizing exclusively in-house resources, leveraging influential Key Opinion Leaders (KOLs) and carefully managed Telegram and X calls to maximize organic reach and credibility within the crypto community.

• Execution and Implementation Implemented a fully in-house coordinated approach, employing trusted internal KOLs and expert raiders known for their unmatched effectiveness. Provided full advisory services alongside comprehensive community management, ensuring consistent, meaningful, and organic engagement.

• Key Channels Primarily focused on Telegram (TG) and X (formerly Twitter), with aggressive and unmatched raiding activities that effectively engaged and expanded the community, creating viral momentum without outsourcing any part of the process.

• Challenges and Solutions Addressed initial low awareness through intensive strategic shilling, proactive moderation, and expertly executed raiding strategies, significantly enhancing user engagement and fostering community loyalty.

Impact

• Successfully raised 129.5 SOL (~$22,500), exceeding initial expectations.

• Telegram community grew from 106 to 889 members (739% increase).

• X (Twitter) follower count surged from 130 to 850 followers (554% increase).

Conclusion The Bored Normie campaign demonstrated the power of strategic in-house viral marketing combined with proactive community management and unmatched raiding expertise. By significantly outperforming initial growth expectations, the project secured robust funding and established a vibrant, engaged community poised for sustained growth.